Mission TEN30
Strategy
for the Future
The Mission TEN30 corporate strategy adopted in 2023 pursues the overarching objective of achieving a double-digit return on sales by 2030. It will also see the expansion of KSB’s Segments and Market Areas as well as the further development of the company’s strengths.
The Mission TEN30 strategy is based on a market-oriented approach, which was developed and introduced with Climb 21, with a strong focus on KSB SupremeServ. The Market Area and Segment strategies have been optimised and will be further developed by 2030. They are supported by six cross-market topics and the strategic foundation, which has the goal of achieving operational excellence.
These strategic elements were brought together in KSB’s House of Strategy under the name Mission TEN30, reflecting the objective of achieving a sustainable, double-digit return on sales from 2030 onwards.
Strong foundation
Lean and globally consistent processes are the foundation for long-term and sustainable business success. In the course of the company’s BIG.2G project, processes are being analysed and harmonised worldwide before being mapped to the new SAP S/4HANA enterprise software – uniformly and efficiently.
Support is provided by six cross-market topics which aim to further optimise KSB’s strengths and meet the challenges of the markets with clear targets and approaches.
House of Strategy
Focus on customers
KSB has positioned itself as a Fluid-handling Know-how Champion, grouping all of its activities under this banner in order to consolidate the company’s comprehensive knowledge, make it available worldwide 24/7 and keep it continuously updated on a qualification platform. The aim is also to make this knowledge tangible for customers.
KSB plans to significantly expand its Best-in-class Digital Customer Experience & Standard Business over the next few years. Its standard business follows a comprehensive, digital and intuitive concept, supported by a product range that meets the most common customer requirements and challenges.
Marketed under KSB SupremeServ, the company’s spare parts and service business is a guarantee of satisfaction for KSB customers. Under the overarching title of Aftermarket Champion, KSB is consolidating its efforts to have the perfect solutions on hand for the customer right from the moment they think about buying a new product through to the end of its life cycle – quick, efficient and customer-oriented.
KSB aims to achieve the
following by 2030:
Return on sales
Order intake
in the markets
Sustainability and technology leader
When it comes to environmental challenges, the company has set itself ambitious targets along the entire value chain as a Sustainability Champion, stringently pursuing its goals and implementing the associated measures. Its product portfolio thus makes a significant contribution to customers’ energy efficiency.
KSB is a technologically advanced manufacturer of pumps and valves. To maintain and further expand this position, under the strategic aspect of Technological Leadership, greater emphasis is being placed on the company’s expertise in IIoT (Industrial Internet of Things) while in particular promoting its intelligent products and services.
Winning with quality
KSB stands for quality in many regards. Thinking more widely about this concept of quality and optimising processes as well as conduct is another objective for the coming years that will enable KSB to set itself even further apart from the competition.
Market Areas in a Nutshell
General Industry KSB is systematically implementing its focus on the company’s application expertise and positioning itself in new markets as well as attractive fields of application such as hydrogen, batteries and wind power.
The aim is to secure significant market shares. By sustainably establishing its standard business and extending its OEM, distributor and wholesaler customer base, the strategy is to expand in future-oriented fields to ensure long-term growth.
Building Services KSB is the leading supplier across all building services applications.
Offering both tailored and standardised solutions, KSB supports its customers in heating and air-conditioning, water supply, drainage and fire protection. KSB is investing in developing efficient product and service solutions as well as in building customer relationships, supported by fully digitalised customer processes. The company is also expanding its fire protection business.
Energy As the market leader in all relevant areas of power generation, KSB supplies the markets for thermal power plants and nuclear power plants. It is also expanding into many areas of new energy applications.
KSB provides high-quality and efficient solutions to help manage the growing global energy demand and is contributing to make power generation more sustainable by reducing CO2 emissions.
Petrochemicals / Chemicals KSB is aiming to expand its standard business in the chemical process industry and to close regional gaps (USA).
Through targeted capacity expansion in China and market entry in the USA, the company is strengthening its global presence and competitiveness in petrochemicals and chemicals.
An important aspect is the development of new business models that contribute to the reduction of fossil fuels used in the petrochemicals and chemicals industry. KSB is also expanding its aftermarket activities and supporting customers with digital solutions designed to increase their efficiency and productivity.
Water KSB is leveraging the potential resulting from megatrends such as climate change and urbanisation – in both its standard and project businesses.
It is particularly focusing on infrastructure projects aimed at tackling the impact of climate change, such as water reuse and flood control. By continuously optimising its water product portfolio and making full use of digitalisation, KSB is helping its customers to improve their water systems.
Mining As the only pump specialist for the mining industry, KSB offers its customers an extensive portfolio for primary and secondary applications.
The use of digital technologies combined with technological know-how ensures that its products can be operated with maximum efficiency. By transporting raw materials for the energy transition, KSB pumps are making an important contribution to global decarbonisation.
Valves With a comprehensive portfolio of different valve types and technologies, KSB acts as a competent expert for a large number of key applications in the market.
Through innovative and efficient solutions, KSB intends to further expand its global market presence in core applications and strengthen its valve business in the long term.
KSB SupremeServ KSB SupremeServ is a reliable partner for all users of pumps, valves and rotating equipment.
Customers benefit from digital monitoring and optimisation solutions, a close-knit spare parts supply network, an express delivery option through the use of 3D printing and reverse engineering. KSB can find optimum solutions for customers and make an important contribution to the sustainable use of resources by also drawing on a global network of service partners and a broad service offering.
